💫 The Best Skincare Prep for Foundation After 40Because great skin makes every foundation look better

If your makeup isn’t sitting quite like it used to, it’s probably not your foundation — it’s your skin.As we move through our 40s, 50s and 60s, hormones shift, collagen slows, and skin becomes a little drier and thinner. Foundation starts to settle into lines, highlighter doesn’t “pop” like it used to, and that glow we once had can fade.

But here’s the truth: your skin is still capable of glowing — it just needs different care.

After more than 20 years behind the treatment bed, here’s what I teach my clients for creating that smooth, radiant base every time.

1️⃣ Cleanse gently — never strip

Think of cleansing as your first chance to hydrate, not just to clean. Mature skin naturally produces less oil, so harsh foaming cleansers can leave it tight and dull.

Why it matters: stripping your barrier makes fine lines appear deeper and causes foundation to cling to dry patches.

What to do: use a gentle, creamy cleanser that respects your skin’s natural oils.Our Aloe Glow Cleanse is infused with Certified Organic Aloe Vera and Rosehip Oil to melt away impurities while keeping skin calm and soft.

💧 Therapist tip: Massage for a full 60 seconds — it boosts circulation and gives your skin that healthy, post-facial warmth.

🌿 2️⃣ Hydrate — your foundation’s best friend

Hydration is what gives mature skin that supple “bounce.” Without it, foundation sits on top instead of blending in.

Why it matters: after 40, skin’s hyaluronic acid levels drop, reducing its ability to hold water.A serum bridges that gap, drawing moisture deep into the skin and smoothing texture.

What to do: apply Sea Buckthorn Serum on damp skin. Rich in Vitamin E, CoQ10 and Rosehip Oil, it creates a silky slip that lets foundation glide — not drag.

✨ Therapist tip: If your foundation feels patchy by lunchtime, you’re dehydrated — add 1-2 drops of serum under your moisturiser or mix with your base.

🌸 3️⃣ Lock it in with lightweight nourishment

Your final step is to seal hydration in without heaviness.

Why it matters: thick creams can cause makeup to slide or settle; the goal is moisture without weight.

What to do: smooth on Pomegranate Collagen Repair Cream. It firms, plumps, and supports elasticity so your skin looks lifted and luminous all day.

🌺 Therapist tip: Wait 2–3 minutes before applying foundation so your cream and serum can settle — patience equals payoff.

💋 How to apply foundation after 40

Swap your brush for a damp sponge.It gently presses pigment into the skin for a soft-focus finish and adds a touch of hydration as you blend. Less tugging, more glow.

🌞 The pro-age truth

Great skin always wins.When you treat your skin like the luxury fabric it is — cleanse with care, feed it hydration, and protect its barrier — every foundation looks more expensive.

So next time your base feels flat, look to your skincare first. Because the best foundation isn’t found in a bottle — it’s the healthy, hydrated skin beneath it. 💛